We’re excited to announce the launch of our first line of products, which were created using the thousands of data points that we’ve analyzed from actual facial clients. You guys have been asking for a retail version of the masks we make for our facials, so we decided to do exactly that. It’s our first step as part of our vision to build an end-to-end brand that focuses entirely on our skincare philosophy: that great skin comes from a multitude of factors, not one.
We’re launching with three versions: Skinfood 1.0 for oily and acne-prone skin types, 1.1 for mature and uneven skin tones, and 1.2 for dehydrated and sensitive skin (we named the products using version numbers to pay homage to a past life in finance, where projects were often labeled this way).
Photocredit: Hayley Norton @hcfairfieldu
We wanted to create our masks to truly feel like a product that could serve as an at-home facial experience, and we kept a couple of critical things in mind when formulating them:
1.) Efficacy – we did our research and tested dozens of iterations to make sure our masks actually work. Smells, nice colors, and all the other bells and whistles of skincare products are fine, but our goal with everything we do is to produce things that improve your complexion.
We’re not a big believer in fad ingredients or just using what’s hot. Every single ingredient in each mask serves a specific purpose, chosen based on hard data which shows that ingredient’s efficacy.
2.) Sensitivity – skincare should improve your skin, not make it worse. We tried to keep our products as gentle (yet potent) as possible to minimize not only the possibility of skin irritation and inflammation, but so they can also seamlessly fit into most skincare routines.
3.) Context – our first step into our full-stack philosophy. We wanted our products to come with guidance on what other things you should be doing to get the most out of the product. This includes tips on lifestyle, regimen, and diet considerations that we’ve gathered from talking to dermatologists, gut-health experts, estheticians, nutritionists, and more.
Here’s an ad we made for our face masks which you might see on IG, emphasizing the importance of the last component (context), and how it ties into our full-stack philosophy of skincare:
Ok, let’s dive into each mask!
With Skinfood 1.0 (my personal favorite), we wanted to create a mask that could supplement a routine that was made for acne-prone and oily skin.
When we made our mask, we thought about how so many acne-focused products end up over- irritating the skin, which ends up breaking you out more. (Looking at you, Apricot Scrubs, Benzoyl Peroxide Creams with too high of a %, and that brand which we won’t name, but that everybody knows. Hint: Justin Bieber was a spokesperson for them but I digress.)
With this in mind, we incorporated inflammation-tackling ingredients in Skinfood 1.0, including Zinc Oxide, Aloe Vera, and Coconut Milk Powder in addition to ingredients with antibacterial /oil-absorbing benefits like Bentonite Clay, Activated Charcoal, and Willow Bark Extract. These ingredients work in tandem to mattify the skin without overdrying
What’s unique about this particular mask formula is that it can be used as a regular face mask, but also as an overnight spot treatment, where it can help draw sebum to the surface for isolated pimples.
Now, I’ll be the first to admit that this face mask probably won’t solve all your acne/oily skin problems. If any company tells you that with any product, you should probably run the other way because they’re just going straight for your $$$ (see our origin story here on what it actually takes to clear acne, and why we even exist). But it does serve as a powerful foundation for an acne/oily skin routine that includes gentle cleansers, proper exfoliation, treatment, diet, lifestyle, and prescriptions.
Next, we have Skinfood 1.1, an anti-aging mask designed for mature skin types. Now, we get it. Most of our clients who do anti-aging routines talk about topical retinoids, AHA + BHAs, and expensive serums that are supposed to turn back the hands of time.
Now these may work, but our philosophy on an anti-aging routine is that prevention and consistency yield the superior results over time. Our Skinfood 1.1 mask is designed to be a staple of this everyday routine, which, when supplemented with regular facials, will produce noticeable results.
We included key hydrating antioxidants including Red Reishi Mushroom, Pomegranate Extract, and Rose Petals which work to moisturize and brighten skin, making it look more youthful and supple.
Finally, we have Skinfood 1.2, designed for dry and dehydrated skin types. Most people actually tend to be dryer in the winter time, especially if you live in the Northeast, which also means your skincare routine should adjust accordingly. Even those who normally may use products more suited for oily and acne-prone skin might benefit from Skinfood 1.2 during the season change.
Once of the best things about this particular formulation is that it’s probably the most multi-purpose mask of the three. Skinfood 1.2 uses an incredibly soothing Oatmeal base to calm inflammation and redness, while aloe vera and spirulina rehydrate the skin. A pleasant, natural Lavender scent opens up the nasal pathways while masking, recreating a soothing facial experience.
With several uses, your skin will look more dewy and less irritated, while providing an ideal canvas for moisturizers, SPFs, and serums to absorb.